William Winram : the great white lie

A personal account of his first shark encounter and the turning point in his life with regards to sharks and how they have been portrayed. William also touches on the critical role of the shark in the marine ecosystem.


William Winram is noted as an Ocean Environmentalist, Shark Publicist and Photographer. He established himself as one of the few freedivers in the world who can excel in pool and depth competitions, earning several medals at World Championships. After three years of competitive freediving and countless Pan-American records, William started using his breath-hold talents in aid of the world’s oceans.Today, while William still competes at an international level, he volunteers a significant amount of his time to assist scientists in their research on sharks. He is considered an expert in shark behaviour, using his breath-hold diving skills and knowledge of sharks to do fieldwork by tagging, photographing, filming and taking tissue samples of various species of sharks. He also gives public presentations on shark behaviour and conservation, and also teaches speciality courses on breathing and breath-hold for public and corporate groups, and coaches other freediving competitors.

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